Web development companies in Sri Lanka have long since been frontrunners in the global IT outsourcing industry. As clients both local and international seek a web developing company that can understand their custom requirements, web design in Sri Lanka has been a reliable option for businesses that are looking to receive the best in quality, while being on a budget. Quality and cost savings aren’t the only factors that web design companies in Sri Lanka are being chosen for world-class projects; a selection of advanced expertise and agile workmanship are some out of many variables also adding to the reliability quotient of web development in Sri Lanka.
EFutures is a web development company in Sri Lanka that has been at the centre of all things web and software design/development, for modern businesses that are competing in a fast-paced commercial landscape. Thanks to cloud support services and agile project management, our teams are involved in web and software development day in and day out, to offer solutions that are nothing short of innovative yet versatile for today’s highly demanding business standards.
Web design and development is now often considered to be more rudimentary, as newer and advanced technologies such as AI begin to attract more attention. As a result, web design and development is presumed to be a relatively simple step in the process of setting up a new business online. However, many companies are still unbeknownst to the reasons why it is important to have a website that suits specific product or brand needs. In turn, this can lead to information gaps which incorporate website features that aren’t precise or relevant to KPIs such as conversion rates or bottom line growth.
Here, we discuss some baseline reasons as to why intelligent web design and development is important, irrespective of how niche your business requirements are. Additionally, we have also included a quick web design and development guide that anyone can follow for building a website that truly complements your business’s unique needs.
Designing your website or mobile app is something that always needs to be done with CX in mind. Colour themes, button placements, call-to-actions as well as overall aesthetics can make or break your website, especially in terms of whether customers like it or not. A smoothly flowing user journey will not only keep customers engaged, but will entice them to return, and thereby retain them as valuable customers.
This is especially important for brands that are competing for customers in highly saturated markets, where customers have multiple (and limitless, in many cases) options to choose from. The smallest error, lag or confusion can cause customers to immediately abandon websites and mobile apps, so ensuring UX that feels effortless for customers can in turn impact CX positively.
Just like how great UX can enhance CX on a website, employing web design and development tactics that will enhance the SEO quotient of your website is essential for improving rankings over search engines. Although SEO is most commonly associated with smart keyword placements and relevant content marketing, the foundation of your website’s overall design and underlying code can also determine whether your website gets indexed by search engines, and how quickly important web pages reach top ranks, preferably on the first page of search results.
Sitemap taxonomy, title/heading tag placements, and redirecting any broken links are some out of many strategies that require partial (if not complete) intervention to a website’s design and code, for improving indexing and domain authority of your overall web presence.
No modern website or mobile app is a one-time commitment. It requires ongoing monitoring and maintenance, especially in the event of seasonal peaks, or to satisfy certain customer demands. Add to this intelligent technologies such as AI and machine learning that can predict trends and patterns when it comes to website traffic, projected conversions or anything else in between.
The addition, removal or upgrade of many functionalities is therefore going to be a perpetual process, and one where multiple teams are going to seek collaboration in order to meet department-level KPIs via your website or mobile app.
The overall appearance and workability quotient of your website is ultimately going to affect online sales for your business, without a doubt. Incorporating revenue-driven strategies to the design and development of your website and mobile app is generally a combination of all of the abovementioned factors, but can also include embedded business intelligence on the backend in order to analyse customer behaviour, and therefore re-calibrate website and app designs for improvement.
Meet with relevant team members across your organisation to discuss the problems that currently plague them, and how a website can possibly help resolve these problems. Are poor quality leads flowing down the funnel for the sales team? Are less people aware of a newly launched brand for the marketing team to invest in special campaigns? Or do customers have limited communication options to reach customer service? Addressing these and any other concerns can pave way for a business assessment that can serve as the primary point of reference for all successive steps in the website design and development process.
Based on the insights outlined in the business assessment, UI/UX designers can now get to work on building low-fidelity mockups or wireframes of how the website will look across multiple devices, and the functionalities it will have. With mutual agreement, the final design can be developed and submitted to the development team for final coding.
Once the design has been finalised, developers can now begin to build the code that will render the website functional, once released. The development stage isn’t exclusive to only coding, though; it typically works in sync with the software testing phase, which is the next phase in the web design and development process.
As developers build bite-size chunks of the website, quality assurance specialists work hand-in-hand to test these smaller parts/modules, and offer feedback by means of error reports. Developers then rectify any bugs found, while remaining team members review the overall look and feel of the website to also contribute feedback for more improvements.
Once mutual agreement is achieved on the finalised website, it is made live on your business domain. But website and mobile app design and development isn’t a one-off process, and will require regular maintenance. This can range from feedback and errors reported by users, the addition of new features, or improved virtual infrastructure for better page load times. Your web design and development team are the best sources of advice for what needs to be enhanced, when and why, so be sure to maintain a strong partnership with them in order to enable a well-functioning website and mobile app at all times.
Although web design and development is a necessity for modern businesses, many organisations are still unaware of how a strong website can add value to their objectives. Common reasons such as brand exposure and enhanced customer reach are well known, but factors such as improved SEO, CX and scalability are some lesser known yet highly influential reasons why a smartly designed and developed website can offer significant success for your business online. While nuances pertaining to each of these variables may vary depending on the nature and specialty of each business, they are all universally applicable in some way, shape or form.
A website that is designed with SEO in mind shall make sure all headings and titles can be crawled by search engines, while sitemaps are organised enough to allow indexing to occur. Combined with smooth UX and responsiveness, your website’s design will offer value that goes beyond aesthetics and an impressive brand presence. By integrating omnichannel communication options on-site, your customers will now be able to engage with any communication channel of their choice – which further enhances not just CX, but SEO value for your website as well.
To build a website that is SEO-friendly and engaging yet in line with your business’s end goals, it is always wise to start with a thorough assessment of your business. How can a website solve existing business problems? These problems can pertain to generating better sales, improving rates of customer engagement, or even simply being better recognized by audiences across the digital landscape. Addressing these issues with relevant members of your team and in reference to existing customer data (if available) can offer valuable insights, which can all be collated into a business assessment.
Using the insights from your business assessment can offer design and development teams to layout and code a website or web application that isn’t just aligned with the latest technology trends, but is also mindful of your business’s end goals and KPIs.