Web design services in Sri Lanka have established a strong reputation in international markets for delivering the best in quality when it comes to web and mobile app design. Offering great value and scalability via affordable rates and cloud-based services respectively, web design companies based in the island nation are replete with exceptional talent and outstanding service standards for clients from around the globe.
As a result, every top website development company in Sri Lanka now aims to offer their services on an offshore basis, so that local and international clientele alike can benefit from availing world-class quality at a fraction of the price. Add to this the steady normalisation of remote work environments and distributed teams, and the technology services market has long since been poised to deliver everything it can offer without infrastructure, manpower or geographical location being constraints.
However, web developers in Sri Lanka and beyond are now tasked with the momentous challenge of actually standing out; not amongst themselves, but for their clientele. In other words, making their clientele stand out from their competition is what will determine their ultimate success and effectiveness. Today’s digital landscape is cluttered with content, which in turn has led to declining attention spans on the part of users.
From social news feeds to online ads, excess content is now a challenge that needs to be met by businesses that wish to function in the online space; it is imperative to stand out from all the clutter, or else risk falling behind. This is where great web and mobile app design comes in, as it can make all the difference between an online presence that your customers will love, and one that will only make them frustrated enough to never return.
Specialising in bespoke web design and development, EFutures has some tips and insights to share, along with how a well-designed website or mobile app isn’t just engaging, but also a lever for increased revenue. Here, we discuss the constituents of great web and mobile app design, along with how these factors translate to better revenue for your business.
Let’s face it: a complex website is going to feel painstaking and time-consuming to navigate around. But before any sort of navigation can be carried out, it is going to take the average user time and effort to understand the structure of the application at hand, before they can embark on performing any kind of action. In this current day and age of limitless options, even the most patient users are going to jump ship in a matter of minutes, lest they encounter such a scenario – for they know that a better option is surely available, and that too, just around the corner.
Therefore, customer abandonment is highly likely for any business that wishes to generate revenue online, and alleviating the same is significantly possible with a website or mobile app that is easy to access, understand and use. While this can be made possible in multiple ways, clear calls-to-action, uncluttered layouts and minimal steps in the user journey are some of the most effective means to offer a user experience that customers will want to engage with time and time again.
Excessive content within a confined screen space, inconsistent colours/shades and a lack of mindful brand placement can all cause conflicting sentiments in the minds of users as they are introduced to your application. A poor impression during this initial stage can substantially increase the likelihood of bounce rates and abandonment, leading to a drop in traffic, engagement and eventually, sales.
In addition to thoughtful user journeys and navigation, aesthetics greatly matters in a website, mobile app or bespoke software application. Sensible colour palettes perform a dual role of introducing brand livery to your user, while also guiding them towards the right calls-to-action depending on what they are seeking from your application. The ability to customise colour themes (such as dark mode and night light) can also offer users some physical relief (and therefore contribute to retention rates), especially if they are browsing your website or mobile app for longer periods of time.
Today, a responsive website isn’t nice to have, it’s essential which if not adhered to, can cause severe consequences for your online presence. Websites that aren’t responsive are notorious for having unusually long scrolls and tiny text – both of which are eyesores for even the most proficient user. For such reasons, search engines also now penalise websites that aren’t responsive, as they offer browsing experiences that are generally uncomfortable and inconvenient for users.
Responsive websites offer users the benefit of enjoying the many products, services, content and capabilities that your business provides, through layouts that are optimised for varying screen dimensions. Whether it’s a desktop, tablet or smartphone, a responsive website can accommodate the many elements that comprise a website in a manner that is compatible with the limited screen space of the device that users have. As this improves the look and functionality of your website, it can attract more prospective customers to your website, while ranking high on search engines.
A website or mobile app that offers a pleasing browsing experience via an intelligent UI/UX design is sure to not just attract first-time prospects, but also retain them as returning customers. As today’s business landscape is now excessively saturated with multiple players (even in the most vertical and niche segments), business owners are finding it increasingly hard to build customer loyalty, especially in the long term. In addition to a stellar Customer Experience (CX) strategy, businesses need an equally stellar digital presence to help them put their best foot forward when they are approaching prospective customers.
A website or mobile app that strikes the right balance between universal UI/UX elements and unique business KPIs will enable organisations to generate revenue by first focusing on their customers’ needs and happiness. Ensuring high rates of customer satisfaction is a guaranteed way of making them loyal towards your brand, as positive experiences on a consistent basis encourage them to only seek what your business offers – even as competing brands continue to vie for their attention.
In order to meet goals that revolve around ROI, your website or mobile app needs to break even – and fast. Ensuring more leads pass through the funnel and convert will put you on track for improved sales, and subsequently, better ROI. Alleviating customer abandonment is absolutely necessary in order to make your business succeed online, as a smooth pipeline of steady leads is what will contribute towards heightened chances of conversion.
Whether it’s preventing abandoned shopping carts or partially filled out lead forms, UI/UX design that adapts based on varying customer preferences and demands can enable conversion that’s better both in terms of quality as well as quantity – while ensuring they return the next time, they know your brand or business has what they seek.
As users search for your products, services and content with keywords, leading search engines such as Google will determine whether your website makes it to the top ranks or not, based on how well users have interacted with it in the past. High bounce rates can hamper search rankings, especially since it signals search engines that the website isn’t positively engaging.
Website links that resolve with no 404 errors also contribute to how well your website ranks across search results. Broken links account for poor browsing experience, as it can frustrate users to bounce back – thereby causing the domino effect of deteriorating search engine rankings for keywords that may be crucial for selling the products and services your business offers.
A good user experience through a well-designed website, mobile app or custom software can help increase rates of conversion, generate quality sales, build customer loyalty and rank at the top spots along search engine results. All of these will ultimately contribute to improved ROI, especially as the time, money and efforts spent on building a user-centric digital platform will begin to pay for itself with minimal delay. However, determining the aesthetics and functionalities that your website or mobile app should harbour is easier said than done, especially if your business doesn’t have sufficient customer data to refer to, for insights.
A pilot or MVP (Minimum Viable Product) can provide your business teams with a stepping stone towards gauging customer preferences, so an improved version of the application can be built to minimise customer abandonment, increase rates of engagement, and funnel more leads down the sales funnel for eventual conversion. Ultimately, the connection between strong UI/UX and improved sales, conversion and ROI is now more prominent than ever before, especially as businesses compete with one another across a fiercely competitive digital landscape.