DELL, a global giant in Information Technology, said Sri Lanka is a strong emerging market for Information Technology in the Asian region. Sri Lanka will be a strong market for Dell in the next two to three years. The Regional Managing Director, South Asia/Developing Markets of Group Dell Global Business Centre, Mr. Varinderjit Singh made these remarks yesterday at the launching ceremony of the next generation of server series of DELL, the 11G.

Mr. Singh said that the company is committed to investing in Sri Lanka and looks forward to playing an active role in the development of IT infrastructure in the country. “The government of Sri Lanka has already named the year 2009 as the Information Technology Year. DELL is totally committed to supporting the government in the development of the country’s IT needs,” said Director General Manager, South Asia, Ms. Valerie Lim.

Commenting on the new 11G server, Mr. Singh told media that the beauty of Dell’s latest product is that it reduces operational costs by 17%. According to DELL, the new 11 generation server is the ideal solution for the economic challenges faced by large and small customers alike. The new server is considered to be one of a breakthrough portfolio of products and services specifically designed not only to help businesses become more efficient throughout the IT lifecycle but also to optimize their most valuable resources: people, time and money. The combination of innovative software and services, with next-generation storage and server products, offer customers technology solutions specifically designed to cut costs and increase efficiency.

The new 11th Generation PowerEdge servers and Precision workstations are based on the next generation of Intel’s Xeon processors. Thus, delivering phenomenal performance, exceptional management capabilities and thermals that help customers squeeze more out of their IT infrastructure. The new PowerEdge portfolio offers optimal virtualization, system management, and usability capabilities. Dell’s PowerEdge R710 provides the industry’s best performance product per watt. The new Dell Lifecycle Controller is embedded in all the new 11 Generation PowerEdge servers to deliver integrated manageability through a single access point.

The Chief Executive Officer of Softlogic Trading Limited, Mr. Roshan Rassool told media that more companies are investing in the field of IT to reduce operational costs.

“In Sri Lanka too we are now witnessing increased investments on IT by companies across the board.”

“Irrespective of industry, many companies are investing in IT, in order to bring down their operational costs. We are also seeing that at a time when many businesses are concentrating on cutting costs and limiting activities, there are a few companies are increasing their investment in IT so that they will have a jump on the competition when the markets improve. With the anticipated upturn in the global economy, the companies with the most up-to-date IT infrastructure will be the most attractive,” Mr. Rassool said.

Dell is committed to serving the demand for better infrastructure. According to the IT giant, large Enterprise CIOs and IT decision makers are challenged to cut their budgets but continue to drive innovation. Dell’s new portfolio of products and services cut cost and complexity in the data center through world-class virtualization capabilities, embedded management, and storage solutions that provide phenomenal performance and outstanding value.

In today’s economic environment, small and medium businesses need easy-to-manage and reliable IT solutions to stay productive and competitive. Designed for growing businesses, Dell’s new portfolio of products and services help customers expand a growing business with reliable, easy to use, secure, and scalable solutions.

From education to health care and government, public Sector customers are struggling with some common issues – keeping costs down while adhering to increasingly stringent security, compliance, and environmental regulations. Dell’s portfolio of open hardware and software products allows these customers to seamlessly integrate technology from multiple vendors to better serve their constituencies while keeping costs down.

Source: Daily Mirror – 18th August 2009 (Article by Deepal V. Perera)